Posts Tagged ‘home staging in Myrtle Beach’

As I continue my home staging in Pawleys Island, last week I had the privilege of presenting “Staging for Realtors” to the Coastal Carolina Association of Realtors Nuts N Bolts session.  A key topic of the presentation was the top five staging mistakes real estate agents make.  They are:

1.  Not using home staging as a marketing tool in your listing presentation. 

•  Most realtors believe staging works, but they don’t routinely use staging or a stager in their businesses.
• Make staging part of your listing service and get an edge over your competition.

 2.  Not using staging as part of the marketing mix. 

• Include a basic staging consultation in your marketing plan.
• Work with your stager in co-branding and marketing activities that will generate more listing appointments. 

3.   Waiting until the last minute. 

• Often agents ask for a staging consultation two to three days prior to the targeted listing date.
• Most sellers need two to three weeks to prepare their home.

4.   Giving up too easily when the client is resistant.

• Many agents simply list the house if the client is resistant to staging and they end up with a “toxic listing” that just won’t sell.
• Your stager can help by providing you with a staging packet for your sellers or by accompanying you on your listing presentation.

 5.  Not fully understanding the scope and benefits of staging.

• Realtors who are not fully educated on the benefits of staging won’t be able to communicate them to sellers.
• If you understand the underlying concepts and benefits of properly packaging a home, you will be able to confidently explain to your seller why it is important to replace that tattered carpet, remove their personal photos or repaint the electric blue bedroom!

During the session, we talked a lot about how real estate agents and stagers could and should work together to the benefit of clients who want to sell their homes in this tough marketplace.  Many of the agents present confirmed that it is difficult for them to “sell” staging to their clients.  While they know that staging greatly improves the presentation of a home, they say they don’t feel fully equipped to explain the advantages of staging, what it really costs and what a professional stager can do.  

So I am now in my office preparing a package of materials that will help them broach the subject of staging with their clients and help them understand how it can help sell that home.  However, don’t forget, you can always take your stager with you to the listing presentation or the second visit with a newly signed client when you sit down to discuss actual marketing plans for the home. 

Don’t forget, presentation is second only to price when it comes to selling a home.  Take a look at the statistics elsewhere on my website and you can see how much home staging returns on its investment and how much more quickly staged homes sell versus their unstaged competition.

Before Professional Staging

 After Professional Staging

Debunking the Top Five Myths about Professional Home Staging

Myths abound about all aspects of professional home staging.  There are so many that I thought it would be helpful to take a stab this month at busting the top five.

Myth 2:  Professional home staging should only be used after I put my home on the market and it doesn’t sell right away.  The best opportunity for a quick sale is to find the right combination of price and presentation at the outset.  Obviously, price is the most important factor in getting that sale.  But presentation is a close second.  Professional home staging is all about making certain that the home makes its best presentation.  So to maximize your selling opportunity, it is best to prepare a home before it enters the market.  Does it pay to stage later in the process?  If the house is priced right and hasn’t sold, it is smart to consult a professional about its presentation.  A professional home stager will be happy to help at any point in the selling process.

Myth 3:  Professional home stagers are very critical and will “put down” my style and my belongings. Professional home stagers are trained to quickly evaluate a home’s positives and negatives and make recommendations that will ensure a home makes its very best presentation once it hits the market.  Successful professional home stagers are never critical of a homeowner or his or her style.  Rather, they assume the role of partner with the homeowner, working with them to achieve a common goal—selling the home as quickly and for as much money as the market can provide.

Myth 4:  Professional home staging will require me to make a lot of changes and spend a lot of money on a home I am ready to leave.   The starting point for home staging is to use what you already have to make the best presentation.  Usually that requires some changes, but that doesn’t necessarily mean spending a lot of money.  In fact, the most common problem is too much furniture and too much décor.  Streamlining furniture and furnishings—and rearranging them to show off the best features of the home—doesn’t cost anything except the guidance of a home staging professional.   When a change to the home is needed, a professional home stager is a great resource at getting a certain look for a bargain price.  Most stagers are accomplished bargain hunters and they also have an inventory of great accessories that they rent by the month at a modest cost.

Myth 5:  Professional home staging is expensive.   There are home staging services to fit all budgets.  A professional home stager will offer an initial consultation for a modest fee (about $100) that includes a one- to two-hour walk-through ending in a checklist of the top five or 10 steps to take to prepare a home for sale with a recommendation for staging services, if needed.   A professional home stager usually will offer a “do-it-yourself” service, which provides a detailed plan that the homeowner can use to stage each room of the home (about $200-300).  Of course, you can hire the stager to complete the staging of the home and that fee will depend upon how large the home and how much work needs to be done.  A small, occupied home would probably require at least a half-day of staging (after a homeowner cleans and de-clutters) while a large home might require one to two days of staging.  These services can range from about $500 to $2,000 for simple projects–not a lot of money when you consider the value of a home and its monthly carrying costs and time on the market today.