and
associated with:
American Society of Home
Stagers & Redesigners
Real
Estate Staging Association
Home Staging Statistics
In a recent report, the Real Estate Staging Association (RESA) confirms that professional staging really works. Here are the most recent statistics based on properties submitted by RESA members across North America.
Occupied Homes Previously on the Market
| 39 Homes | UnstagedNot Sold | Staged, Listed, SOLD | SOLD |
| 2009 Jan to Dec | 233 DOM* | 53 DOM* | 78% less time on market |
| *Days on the market | |||
Vacant Homes Previously on the Market
| 87 Homes | UnstagedNot Sold | Staged, Listed, SOLD | SOLD |
| 2009 Jan to Dec | 277 DOM* | 63 DOM* | 78% less time on market |
| Source: Real Estate Staging Association 2010 | |||
The RESA survey shows that whether a home is occupied or vacant, professional staging dramatically decreased its time on the market.
| 2009 HomeGain Prepare-to-Sell StudyWhich Home Repairs Result in the Greatest Return?In our Prepare-to-Sell study, real estate agents told us that it is the small improvements that pay the biggest dividends when a home is sold. The majority of agents who were surveyed normally advise homeowners to do as little as possible – perform touch-ups on floor tiling instead of replacing the entire floor; shampoo the carpets instead of replacing them. However, if the homeowner and their real estate agent determine that the condition of certain areas is deemed to be too poor, more extensive work may provide the greatest benefit. Most of the activities identified in HomeGain’s Prepare-to-Sell study are common sense, but many sellers overlook some of the most critical items in the pressure of getting their home prepared for sale.
The following is a summary of the results of HomeGain’s 2009 national survey, based on the 12 areas of home improvement identified by real estate agents in HomeGain’s original survey in 2003.
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| Home Improvement Project | Average Cost | Home Price Increase | ROI | Agents Recommending |
| Clean and De-clutter | $100-$200 | $1500 – $2000 | 872% | 98% |
| Home Staging | $300-$400 | $1500 – $2000 | 586% | 82% |
| Lighten and Brighten | $200-$300 | $1000 – $1500 | 572% | 95% |
| Landscape Front/Back Yards | $300-$400 | $1500 – $2000 | 473% | 94% |
| Repair Plumbing | $300-$400 | $1000 – $1500 | 327% | 88% |
| Update Electrical | $300-$400 | $1000 – $1500 | 309% | 89% |
| Replace or Shampoo Carpets | $400-$500 | $1000 – $1500 | 295% | 97% |
| Paint Interior Walls | $500-$750 | $1500 – $2000 | 250% | 94% |
| Repair Damaged Floors | $500-$750 | $1500 – $2000 | 250% | 91% |
| Update Kitchen | $1000-$1500 | $2000 – $3000 | 237% | 69% |
| Paint Outside of Home | $750-$1000 | $1500 – $2000 | 201% | 81% |
| Update Bathroom | $750-$1000 | $1000 – $1500 | 81% | 70% |
HomeGain surveyed nearly 1,000 real estate agents in each of the U.S. regions. All agents might not necessarily agree on the same pre-sale strategy. See ”% of agents recommending“ column above. Differences of opinions may vary based on the climate of the market, region of the country or condition of the home in question. The percentage of agents that agree on the positive impact of a particular pre-sale activity is summarized here.
